2009-2010 STRATEGIC PLAN
The proposed objectives
under each goal and their status as primary or secondary read as follows:
1. MEMBERSHIP Goal: The dental
hygiene community will understand the value of ADHA/NCDHA membership and choose
to belong.
Objectives:
· Primary: Increase relevance to members, dental hygiene
students and potential members
·
Secondary: Increase tangible member benefits
2. BRANDING Goal: ADHA/NCDHA will be the recognized community and
resource for dental hygiene.
Objectives:
· Primary: Strengthen state and local understanding and
utilization of the brand.
· Secondary: Raise awareness of the dental hygiene profession
and ADHA/NCDHA
3. ADVOCACY Goal: The dental hygiene profession will advance through
effective advocacy by ADHA/NCDHA.
Objectives:
- Primary:
Increase the autonomy of dental hygiene
- Secondary: Increase the public’s direct access to dental hygiene
4. PARTNERSHIP Goal: ADHA/NCDHA and its members will work in partnership
with dentists and other stakeholders to advance oral health.
Objective:
- Enhance
collaboration with stakeholders within and outside of the dental community
5. OPERATIONAL EXCELLENCE Goal: ADHA/NCDHA will be a data driven,
fiscally sound, effectively governed organization.
Objectives:
- Primary: Increase the collection, utilization and dissemination of data
- Secondary: Strengthen ADHA’s/NCDHA’s technological ability